Real Estate 411

 Scott Kennedy

CENTURY 21 Judge Fite Company

Real Estate 411 - 10 Great Tips to Help you Sell Your House During the Holidays

This month's 411 gives you 10 great tips that will help sell your home during the holidays. From great curb appeal to the magical charm your home takes on during the holidays, the holiday season can make a great backdrop for your home! If you find yourself needing to list your home during the next few months, don't stress, help is here!

Selling During the Holidays is Not All Bad

Here are 5 GOOD reasons:

Buyers are more serious. Anyone shopping for a home during the holidays probably has to buy before a certain deadline. Work with your agent to target these motivated buyers.

Buyers have more time to house-hunt. Some buyers purposely wait until their families are together for holiday vacations to start looking for a home.

There are fewer homes for sale. Lots of sellers take their homes off the market during the holidays, assuming no one will be buying at this time. But with serious buyers still out there and a lower inventory of homes, your home has a good chance of standing out.

Services are more available. Business slows down for real estate agents, lenders, home inspectors, appraisers and title companies during the holidays, so they all have more time to spend with clients.

Homes show better in the winter.
Decked out in lights and garland, homes often look their best during the holiday months.


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Real Estate 411 - 10 Great Tips to Help you Sell Your House During the Holidays

You may think that the holiday season from November through January may not be the best time of year for putting your home on the market. The thought of selling your home during the winter months may dampen your holiday spirit, you’d rather be out shopping or curled up in front of the fire with a hot cup of chocolate, right?! HOWEVER, the season does have its advantages when it comes to buying and selling real estate: holiday buyers tend to be more serious, and competition is less fierce with fewer homes being actively marketed. So, first, decide if you really need to sell and then once you've committed to the challenge, roll out the festive spirit and follow these tips to make it the best holiday experience yet!.

  1. Light the house and put out your best decorations
    Homes often look their best during the holidays, but sellers should be careful not to overdo it on the decor. Adornments that are too large or too many can crowd your home and distract buyers. Keep these simple staging tips in mind:
  • Clean and stage appropriately BEFORE you put out your holiday decorations.
  • Create a cozy vibe with a few subtle touches like a wreath or a bowl of pinecones
  • Complement your palette, make sure your holiday collection matches your current décor
  • Accentuate the positive and don’t block details with too many trimmings
  • Use lights to accentuate your home’s architecture not take away from it
  • Stay diverse in your decorations and keep the overtly religious décor in storage this year
  • Keep the size of the tree proportionate with your space
  • Clear the clutter – as always, the easiest and best staging tip anytime of the year!
  1. Hire a reliable real estate agent
    That means someone who will work hard for you and won't disappear during Thanksgiving, Hanukah, Christmas or New Year's. At CENTURY 21 Judge Fite Company our real estate professionals are dedicated in going above and beyond what is expected to get your home sold – any time of the year. The right agent will ease your stress and give you more time to enjoy the season.

  2. Seek out motivated buyers
    Anyone house hunting during the holidays must have a good reason for doing so. I will target buyers on a deadline, including people relocating for jobs in your area, investors on tax deadlines, college students and staff, and military personnel, if you live near a military base.

  3. Price it to sell
    No matter what time of year, a home that's priced low for the market will make buyers feel merry. Rather than gradually making small price reductions, many real estate agents advise sellers to slash their prices before putting a home on the market.

  4. Make curb appeal a top priority
    When autumn rolls around and the trees start to lose their leaves, maintaining the exterior of your home becomes even more important. Bare trees equal a more exposed home, so touch up the paint, clean the gutters and spruce up the yard. Keep buyers' safety in mind as well by making sure stairs and walkways are free of snow, ice and leaves. And then of course there is all that beautiful holiday garland that can add an inviting atmosphere to your front porch!

  5. Take top-notch real estate photos
    When the weather outside is frightful, homebuyers are likely to start their house hunt from the comfort of their homes by browsing listings on the Internet. Make a good first impression by offering lots of flattering, high-quality photos of your home. If possible, have a summer or spring photo of your home available so buyers can see how it looks year-round.

  6. Create a video tour for the Web
    You'll get less foot traffic during the holidays, thanks to inclement weather and vacation plans. But shooting a video tour and posting it on the Web may attract house hunters who don't have time to physically see your home or would rather not drive in a snowstorm.

  7. Give house hunters a place to escape from the cold
    Make your home feel cozy and inviting during showings by cranking up the heat, playing soft classical music and offering homemade holiday treats. When you encourage buyers to spend more time in your home, you also give them more time to admire its best features.

  8. Be flexible in negotiations
    You needn't give away the farm by any means; just be willing to give and take. As a CENTURY 21 Judge Fite Realtor I will guide you through this with your best interests at heart.

  9. Relax! The new year is just around the corner
    The holidays are stressful enough, with gifts to buy, dinners to prepare and relatives to entertain. Take a moment to remind yourself that if you don't sell now, there's always next year, which luckily is only a few days away.

Scott Kennedy
CENTURY 21 Judge Fite Company

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